Our mission statement: supporting you throughout the whole process that goes from data collection to decision-making, from observation to action.
Supporting you means:
- Understanding the questions you have
- Putting our know-how together to develop suitable methodology
- Going beyond mere observations in order to enlighten your decision-making
Our objectives
- Enable you to contain risks and grasp new opportunities
- Guide you through your strategic orientations
- Provide you with steering tools based on our marketing diagnosis
Consulting
All studies conducted by SAD are meant to support our consulting
Quantitative Studies
We specialise in consumer surveys at large: customers of Hypermarkets, Large specialised retail stores, Shopping malls, Restaurants, Services,…
Qualitative Studies
Exploratory analysis of consumers' behaviours and attitudes to address specific problematics
Market Surveys
The SAD Marketing team conducting your market survey will provide you with maximum information so you can make clear and knowledgeable decisions.
Training
We favour practice over theory and encourage active involvement of all participants.
Opti’Bus
The main advantage of an Omnibus survey is that it allows you to conduct your own survey for a very reasonable cost in a strictly confidential manner.
Store Checks
Analyse the positioning of a trade name against its competitors in terms of assortment and price structure by means of a competition check based on several criteria: references, colours, sizes, brands, prices… This study can be completed with interviews to analyse how customers feel about the assortment and psychological pricing. This study can be completed with interviews to analyse how customers feel about the assortment and psychological pricing.
Geomarketing
Improve your customer-profile knowledge, measure your development potential and enhance the efficiency and profitability of your marketing actions.