Training content is adapted to the sectors and markets participants are interested in.
Presentations, role plays made from literature, practical exercises leading to debates, discussions and analysis.
Goal
Getting familiar with the strategy and functioning of different groups and trade names in the French retail business in order to produce a made-to-measure and adapted commercial policy
Pedagogical path
- Main retail groups:
- Their weight and progression
- Their alliances and development strategies
- Progression of large specialised stores and specialists
- Brand names’ strategy
- Purchasing organisation
- Communication
- Brand names’ clientele
- Private label and assortment policies
- Service policy